LSI Zurich has just received a new digital face. Not only have graphics been exchanged, but an advanced CMS has been implemented and advanced website features have been installed to optimally suit the complex needs of LSI Zurich. The stakes were also high: initially the fear was that LSI Zurich’s google ranking could possibly be jeopardized (LSI Zurich’s website has been LSI’s best optimized and best-ranked website being place 1 for over 5 years on all relevant markets). LSI Zurich school director Ian Cryer did his utmost to minimize this risk and put Stephan Lendi in charge of SEO, who had optimized LSI Zurich’s original website. The results are more than convincing, not only regarding SEO.
Ian Cryer, Director of LSI Zurich, is more than happy with the new site, “The website perfectly fulfills our needs. LSI Zurich is the only LSI school running daytime and evening courses, in-company courses and an extensive high school program in addition to a business offering which includes not only traditional courses but also online support, e-learning and online testing. This is essentially why LSI Zurich was in charge of developing the new website prototype.”
LSI Zurich’s website is actually a prototype for other LSI sites. Currently Stephan Lendi together with LSI Paris school director Emanuel Viret and marketing assistant Christelle Margalho as well as LSI’s programmer Venelin are developing the redesign and re-launch of LSI Paris’ website lsi-paris.fr. LSI’s German website is also being created at the same time.
Stephan Lendi, who has just completed his MBA in global marketing and global communication sees further advantages.”The website also optimally fulfills our needs regarding marketing research. At LSI we want and need to stay on top of things and ahead of our competitors. Continuous evaluation of our service quality as well as our offering is crucial especially as a basis for R&D.“
We all wish the Zurich and Paris teams continued good luck with the redesign of lsi-paris.fr and lsi.de.