Intro to Digital Marketing & Intensive English

LSI’s new course, in conjunction with TurnToTech, will teach you Digital Marketing, the must-have skill for 21st-century marketing, while you improve your English in the heart of New York City, the media capital of the world.

After eight weeks, you’ll finish the course with a solid understanding of various aspects of digital marketing, such as paid and earned media, search engine optimization (SEO), paid Google/Twitter/Facebook campaigns, content marketing, data-driven strategies for managing your campaigns and KPI's and tools such as Mixpanel and Google Analytics. You'll also develop a solid understanding of the latest trends in Digital Marketing and how advertising dollars are shifting from traditional media such as print and TV to digital mediums. And you’ll have made significant progress with your English language level.

TurnToTech, based in NY, is a modern technology school which teaches various technology courses to students at its NYC campus. A good command of English combined with a comprehensive knowledge of Digital Marketing should open up a wealth of career opportunities for you in this increasingly digital world.

Course structure

  • Intro to Digital Marketing: 8 weeks, two classes per week. Each class is 3 hours and comes with lecture slides, homework assignments, and a final presentation project.
  • Office visits to technology companies around NYC, at least one a month
  • Technology events, either at our campus or other events in NYC, at least once a week
  • English classes: General 20 or Intensive 30 lessons per week (8 weeks minimum)
  • In LSI's Intensive 30 programme, students can choose between several different modules including; English for Business, Exam Preparation (TOEFL iBT, FCE & CAE) & Conversational Fluency

Course requirements

  • No prior digital marketing knowledge is required. This course will cater to complete beginners.
  • The digital marketing course requires an Intermediate (CEFR: B1) level of English. Students who do not yet have the required level of English can study a pre-sessional English course at LSI New York before beginning the digital marketing lessons.

Start Dates

Courses start on the first Monday of the month subject to public holidays:

March 5, 2018
April 30, 2018
July 2, 2018
Sep 4, 2018
Oct 29, 2018
 

Fees

Intro to Digital Marketing: US$3,000
General 20 English x 8 weeks: US$2,800
Registration: US$150
 

Groups

For groups sponsored by corporations, we can customise the curriculum to meet your requirements. Please contact us for more information.

Location

All Digital Marketing lessons and English lessons will be taught on LSI’s brand new campus in the heart of Manhattan, New York. Visits and events off-site will take you all around New York.
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